Video highlights were excerpted from the live video stream in progress — in realtime, and made available instantly for on demand viewing. The result: These video excerpts reached an online audience exponentially larger than that at the actual event.
Wondering whether you should live stream your upcoming conference or event? Trying to choose between a single-camera and multi-camera video production? Or, how about getting video of conference ready to watch and share on Twitter? Our FORA.tv Video Services site holds the answers to those questions and more.
This week FORA.tv Studios launched its first original video series, “Pot Goes Public.” The series provides different perspectives on the business prospects for legal marijuana through interviews with key industry players.
No matter who you are or what you do, there’s no argument: media (REALLY) matters, especially online video. So much, in fact, that a growing chorus of media experts say we are witnessing a significant turning point in history–a “revolution” even, to use Dachis Group Chairman and CEO Jeff Dachis’ bold words: “The single largest shift in communication history”–wherein our lives are so pervasively saturated with media that we can no longer think of media as external or separate from ourselves. We are always-already mediated. In today’s “media life,” we live in media rather than with it.
Profits for conferences and events are on the rise, and many media companies are now getting into the often lucrative events business according to an article in today’s New York Times. Evidence for the popularity of media company produced events: the New York Times is producing 16 events this year, up from one event in 2011; Huffington Post will produce three new events next year; Cosmopolitan two events; Atlantic Media some 200 events a year.
You may have heard the term before: “Nichefication.” In his talk “On the Future of TV: Niche is the New Mass” sponsored by FORA.tv partner The Paley Center for Media, Evan Shapiro, President of Participant Television (a division of Participant Media) explains that for producers of video content, “Nichefication” means “the ability to cater content to the audiences you want to reach and being able to build a rich business model around it.”
Who gives the best keynote address? At FORA.tv, it’s a question we get asked all the time — by conference and event organizers. Great keynote speakers are those who boldly combine their passion and knowledge to address thorny, big idea topics, and consistently wow us with arresting, new insights.