San Francisco — FORA.tv announced today the addition of four new clients—Hydrocephalus Association, Cheap Chic Weddings, The Beat Museum, and Center for Effective Altruism.
Hydrocephalus Association’s mission is to promote a cure for hydrocephalus, also referred to as water on the brain, while improving lives of those affected by the condition. The organization recently hosted its 14th National Conference on Hydrocephalus and turned to FORA.tv to facilitate the live streaming of several important sessions featured at the conference. The Association also utilized FORA.tv’s Boost campaign to increase awareness of both the conference and the organization’s mission on social media.
Cheap Chic Weddings, a site dedicated to providing advice to people planning a wedding on a budget, recently held its annual Toilet Paper Wedding Dress Contest. Presented by Cheap Chic Weddings and Charmin, the contest featured ten fashion designers who created wedding dresses made primarily out of toilet paper. Cheap Chic Weddings live streamed the contest using FORA.tv’s guidance and technology. FORA.tv also created a highlight reel of the event so the top moments could be seen together in a short, digestible video. With the help of Boost, highlights from the event helped inspire aconversation and buzz on social media.
Located in San Francisco, The Beat Museum is dedicated to spreading the spirit of the beat generation, a group of authors whose work influenced American culture in the 1950s. The Museum recently hosted, “ruth weiss,” an evening dedicated to the work of poet, performer, playwright and artist ruth weiss. Wanting to offer viewers the opportunity to watch ruth’s performance at their convenience on demand, The Beat Museum turned to FORA.tv to capture and post produce the event. The Beat Museum will also take advantage of FORA.tv’s Boost campaign to ensure ruth’s performance generates a conversation on social media.
Center for Effective Altruism will be hosting Effective Altruism Global 2016 this month and turned to FORA.tv to manage the event’s live stream. In addition, the organization has asked FORA.tv to produce a sizzle reel that will highlight the top moments from the event to use for future promotion. Center for Effective Altruism will also be implementing Boost to enhance the event’s presence on social media.
“Our partners are becoming increasingly enthusiastic about our Boost services,” said FORA.tv’s Client Relations and Marketing Manager Liz Glazier. “We know consumers turn to social media to engage with brands now more than ever. Promoting video content on Twitter, Facebook, Instagram, and other social channels is a great way to get your desired message in front of your target audience.”